“AI will handle 90 percent of all operational marketing tasks”
Candid Platform launches Live Marketing: a fully marketing-focused AI environment where advertisers and Candid’s own agencies can manage all their strategy, research, campaigns, and media buying better, faster, and more efficiently—while remaining fully secure and without having to share their data with third parties. “AI will handle 90 percent of all operational marketing tasks in the near future,” Candid predicts.
The platform positions itself as an AI infrastructure for the entire marketing value chain. With this launch, Candid responds to the growing demand for practical, usable AI models. The CMO Barometer 2026 shows that 47% of Dutch CMOs now consider AI a top priority (up from 3% last year). Of these, 83% use ChatGPT daily—but that is just one AI tool among dozens.
In other words: fragmented tooling. With its Live Marketing infrastructure, Candid provides a central platform that not only gives access to all leading AI models, but also connects them to AI agents specifically designed for marketing and communications. With this launch, Candid truly enables live marketing powered by AI.
“I founded Candid 18 years ago with one conviction: marketing needs a platform approach. At the time, AI didn’t exist, but now we can finally bring that vision to life—reducing marketing processes that once took months to just days. Research by McKinsey shows that 88% of organizations use AI, but only 6% achieve measurable financial results. The issue isn’t adoption, but purpose-built infrastructure. Candid now solves that for marketing and communications. What we are launching today is what we have always been working towards: a platform that makes marketing and communications more effective and efficient,” says Gérard Ghazarian, founder of Candid.
While many companies purchase standalone AI tools or experiment with ChatGPT, Candid has chosen an integrated backbone—ISO-certified, secure, and GDPR-compliant. The infrastructure is built for organizations that see AI not as an experiment, but as operational capacity for marketing and communications. Within the Candid Live Marketing infrastructure, three components are already fully operational:
- Gateway: simultaneous access to all leading LLMs and proprietary AI tools
- Cortex: an AI automation and agent platform for building custom AI workflows
- Studio: high-quality visuals, animations, audio, and video production
With over 300 specialists across Brand Potential and STROOM, Candid can also offer this infrastructure as a managed service. “Live Marketing gives our agencies a structural competitive advantage: the depth of specialist expertise (human ingenuity) combined with the speed of AI infrastructure (machine learning). After a challenging year in 2022, we initiated the transformation of our (then still legacy) agencies. In 2025, our operating profit doubled, and 2026 has also started strongly. This growth shows that our proposition is exactly what advertisers and their brands need right now,” says Rudiger Wanck, CEO of Candid.