The RLVNT Marketplaces are used by an incredibly wide and varied range of advertisers. And although each company has its own objectives and challenges, it can actually always be reduced to a few core KPIs. For video, this is mainly increasing brand awareness. Existing RLVNT clients operating in the energy, travel, and b2b sectors, among others, are already using our Video Marketplace to achieve this objective.
Solution
With the RLVNT Video Marketplace, a targeted online video strategy is set up for each advertiser. Through the use of, for example, pre-roll videos and broadcasters’ content, attention is attracted and traffic to the website is increased. Through targeted targeting, the ads are shown to people who are actively interested in our advertisers’ products or services.
Results
Increased Reach: These types of campaigns provide increased visibility and a strong brand position.
Increased Website Traffic: The online videos led to a significant increase in visitors and conversions.
Conclusion
Visual storytelling through online video, supported by premium partners, is a powerful way to increase brand awareness and achieve campaign objectives.
