As of May 1, Candid has appointed Dennis Lensen as Head of Media Investment. In this role, he succeeds Michel Frank (64), who has decided to leave the company after a valuable period at Candid.
Lensen will be responsible for the strategic and operational management of all media investments for Candid’s agencies and its proprietary products, RLVNT and mJourney. Dennis Lensen, who has been with Candid since 2019, previously served as Digital Trader and Head of Product Development & Innovation. In his new position, he will report to Auke Boersma, Chief Commercial Officer at Candid: “Over the past few years, Dennis has proven himself as a driven innovator and is uniquely capable of shaping our strategic transition to AI-driven media investment management. We are grateful to Michel for his valuable contributions and wish him all the best,” said Auke Boersma.
Rudiger Wanck, CEO of Candid, added:”Dennis’s appointment aligns perfectly with Candid’s development, in which we use technology and AI to remove complexity for our clients, enabling their brands to grow faster. By simplifying processes, integrating data, and leveraging AI, we can continuously develop faster and more effective media investment models for our clients.”
As Head of Media Investment, Lensen will play a key role in further developing media investment management at Candid. He will work closely with Candid’s media agency STROOM and its proprietary media products RLVNT and mJourney in the Netherlands and the UK. Dennis Lensen commented: “In a time of ongoing economic uncertainty and a rapidly changing media landscape, flexibility is not a luxury but a necessity. The further digitalization and rise of AI allow us to continuously optimize our clients’ media investments. Combined with our growth mindset, we are ready not just to anticipate change, but to lead it.
